What if naming something was the first step to making it investable?
When Ida Tin coined the word FemTech in 2016, she wasn’t trying to build a brand. She was trying to get male investors to stop dismissing women’s health products as “just period apps.”
That one word changed the trajectory of an entire category.
In the next episode of Blindspot Capital, I sit down with Ida, co-founder of Clue and founder of FEMTECH Assembly to talk about what naming a movement unlocks, what it limits, and what’s still broken in the capital system.
We talk about:
The invisible cost of legitimacy gaps
Why women’s health is still misunderstood as niche
And why we both believe women’s health is infrastructure
It’s not just about raising capital. It’s about rewriting the terms of what’s seen, what’s funded, and who gets to build.
🎧 Watch the full episode on YouTube
