The Other Side of the Silver Economy

Examining the mortality trends that are throwing up opportunities

Photo by Aron Visuals on Unsplash

“Nothing is certain except for death and taxes.” Benjamin Franklin, 1789

My love for Rolex watches is not well documented.

Nevertheless, I do have a deep-seated relationship with Rolex. The quality, the provenance and the ideals of the company are values that deeply resonate with me. And so it is not difficult to understand why I choose to mark significant moments with Rolex watches.

My undisputed favourite for daily wear has to be the Rolex Yacht-Master, which just combines sporty with elegance so effortlessly for a tool watch. And so it was significant on many levels when I replaced my Yacht-Master with a Fitbit as my watch of choice for my daily wear.

We are living longer, and as a society, we increasingly strive to live healthier lives. This cultural shift towards longevity and well-being is not only altering our daily habits but also reshaping industries.

Take the deathcare industry as a case-in-point. Even though it's still perceived as sad and pos…